Brother drove 3,000 miles from Chicago to L.A., Along one of the most iconic labels in the world. We interviewed the people that live, work, and breathe Route 66, and revealed the real stories behind the famous ‘Mother Road’. We found out what was most important to them, the labels they had been given, and finally how they would label themselves.

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Behind the label

Meet Eugene

Eugene is a real character. He's warm, open, and a true testament to the soul of East Saint Louis.

Meet Lilly & Lonny

Lilly and Lonny run the Mississippi Grill in East Saint Louis.

Meet Karl

We meet Karl at Morris' barber shop in East St Louis.

Meet Ron

Ron has 89 tattoos of Route 66 all over his body - but the one he's proudest of is his car.

Meet Aran

Aran is an Electrician by trade. When we met him, he was in the middle of restoring a vast hotel.

Meet Mimi & Tom

Mimi & Tom are ranchers who live in the 'Arid West'.

Meet Jessica

Jessica is a single mum, who works hard in order to give her much-loved child a better life.

Meet Tomas

Tomas is from Albuquerque New Mexico. He is a BMX champion who has been racing bikes for 21 years since the age of four.

Meet the Kids

The Kids of Cromer Elementary School, Flagstaff, have a lot of energy and enthusiasm.

Meet Michael

We met Michael at his start-up brewery in Flagstaff, Arizona.

Meet Ross

We meet Ross and his crew at Barstow.

Meet Wayne

Insane Wayne is a car mechanic who has a workshop in Lucerne Valley, California.

Meet David

David is a Graphic Designer who works from home in downtown L.A.

13 people, 3000 miles, 1 road